Values & Principles

Our Values

We value life – we will never put a healthy animal down or pass animals to others who may.

We value all life – providing equal assistance for every species of animal remains at the forefront of our work. We don’t believe we are more worthy or more valuable than other species.

We value nature – we respect the natural world and are passionate advocates for improving our stewardship of the nature that sustains us all, and not abusing our advantages within that system.

We value compassion – We are motivated by empathy for animals who are suffering, and for people who need our help and support without judgement.

We value excellent care – when we take responsibility for a life, we commit to doing it well.

We value responsibility – we believe every person can and should do something to make a positive difference, redress imbalances, and recognise the impacts we have on the lives of animals and wildlife.

We value education – a broader understanding, and caring about animal suffering, is the only route to prevention and lasting positive change.

We value integrity – We deeply value and respect our supporters. We demonstrate our appreciation for the trust each supporter places in us by delivering on their expectations to help as many animals as we can, to do it well, with best use of every pound we are gifted for this work.

We value partnerships – We know we achieve lasting change by working better together.

We value positivity – Every tough job can be maintained when you have the support of positive can-do people, who know they make a difference and encourage others to take decisive action.

Finally, perhaps some would argue most importantly.

We are proactive and take action when an animal is sick and suffering, be that physical, mental or emotional. We will provide all necessary care and veterinary support and NEVER put a healthy animal down!